Wieden + Kennedy on Inside That Ad

Nike Tells People, For Once, Don't Do It

Wed, 22 Jul 2020 00:10:32 +0000

Nike, one of my favorite shoe brands of all time, recently released an ad calling on all Americans not to do what their brand usually tells them to do. Instead, one of the nation’s leading athletic apparel companies called on individuals to not turn their back on the painful issue of racism in the United States. The ads themselves are a series of simple yet powerful statements set on a black background. The comments themselves are a series of cowardice or adverse actions that we should not do. For example, don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken from us. Don’t make any more excuses. Don’t think this doesn’t affect you. Don’t sit back and be silent."

Nike's Dream Crazier Ad Teaches Us to Strive for More

Wed, 27 Feb 2019 23:37:36 +0000

Nike, the absolute god of all sports apparel has unveiled its follow-up, a 90-second ad narrated by Serena Williams set to air during last Sunday’s Academy Awards ceremony on ABC. The spot, from Wieden + Kennedy in Portland, not only champions the accomplishments of female athletes but serves as a call to action, telling viewers to “Dream Crazier.” My favorite part was the fact that they included an athlete with a disability, a fellow U of I alumni, Tatyana McFadden.

Nike’s New Nothing Beats a Londoner

Tue, 20 Feb 2018 09:00:35 +0000

Some Nike commercials are as memorable for their camerawork, and the way they’re shot, as for their celebrity stars or message of inspiration.

Guy Ritchie’s stunning 2008 spot “Take It to the Next Level” immediately comes to mind. A decade later, the brand’s newest effort from Wieden + Kennedy London, titled “Nothing Beats a Londoner,” is likewise technically breathtaking, in part thanks to the efforts of Riff Raff directors Megaforce.

Originally posted on Adfreak

Bud Light Preps for a Special Sunday Night as It Tries to Make Ads That Break Into Culture

Mon, 23 Oct 2017 09:00:59 +0000

Bud Light is expressly trying to generate cultural buzz with its new “Famous Among Friends” campaign, and it sees this Sunday as its next big opportunity to do so.

The AB InBev brand, and agency Wieden + Kennedy New York, have created two 60-second commercials tailored to two high-profile events that day—the Patriots-Falcons NFL game Sunday night on NBC (8:30 p.m. ET), a rematch of February’s Super Bowl; and the Season 8 premiere of The Walking Dead on AMC, also airing Sunday evening (9 p.m. ET).

Agencies Helping Agencies

Thu, 19 Oct 2017 09:00:31 +0000

Why doesn’t Wieden + Kennedy/Portland spawn more startup agencies—something that Goodby Silverstein & Partners in San Francisco has successfully done for years? As someone who knows the Portland market, lack of client opportunities is the most obvious answer.

ESPN Roll Tide

Mon, 03 Dec 2012 05:12:00 +0000

ESPN and their ad agency Wieden + Kennedy’s “It’s not crazy, it’s sports” campaign have produced a plethora of funny ads highlighting fans’ undying commitment to their teams. But Inside That Ad’s favorite has to be ESPN’s “Roll Tide.” By the way, does anyone know what “Roll Tide” actually means?

I saw this ad today while watching the 2012 World Series of Poker on ESPN. Enjoy, I know I did.

Best, A.B.

Inside Those Tennis Ads

Sun, 08 Jul 2012 09:06:00 +0000

On the eve of the Wimbledon mens final I thought I would share with you some tennis ads that are considered to be some of the “most viral” spots on the net. In a 2008 Nike tennis ad campaign, Rhys Darby from Flight of the Conchords teaches Roger Federer about the secrets of playing a magical air guitar. It turns out Federer was better then expected.

The second Nike spot with Federer and Rhys Darby, this one shows an outstanding display of tennis and house crashing.

Inside That Ad July 4th ad

Fri, 06 Jul 2012 07:03:00 +0000

Today being two days after Independence Day I wanted to share one of my favorite patriotic advertisements. The spot below was created by Wieden + Kennedy for Levi’s featured a recording of the great American poet Walt Whitman reading his poem titled, “America”.

I saw this ad on Adfreak. Hope everyone enjoyed his or her 4th. Anyway, thanks guys! Finally, please do me a favor and subscribe to by blog via the follow widget on your right, subscribe by email and if you are on any of the social media sites listed (also on the right) please connect and be social with Inside That Ad
Best,-A.B.

A Consolation Ad From Nike

Sat, 22 Jan 2011 07:10:00 +0000

As most of you probably already know, Oregon lost the title game to Auburn on Monday, January 10, 2011 by a score of 22-19. Nike has a special place in its heart for the ducks because co-founder Phil Knight is an alumnus of the school. Knight also donated a $100 million to Oregon athletics along with tons of uniform combinations for the team to wear on the field. To love your school is something I understand completely but why does a big client like Nike approve an ad like the one shown above? When I read the copy I saw it as praise for the losing team.

He is Certainly NOT a Failure

Sat, 20 Nov 2010 18:54:00 +0000

You certainly can’t call this man a failure with all the things he has accomplished on the basketball court. The commercial above is an awesome spot done by Wieden + Kennedy. Michael Jordan is without a doubt the best basketball player that has ever played the game in my opinion.

Enjoy, -A.B.

Brut Gets To Slappin’

Fri, 12 Nov 2010 18:03:00 +0000

So, if you haven’t heard Old Spice and their advertising agency Wieden + Kennedy came up with this awesome television campaign that became extremely popular. I mean, viral marketing popular, because after the initial TV spots aired, the main character played by Isaiah Mustafa responded to fan questions through short videos through YouTube, Facebook, and Twitter with the same humor used in the original commercials. That sport of interaction made the campaign extremely popular and it might have worked, you can see the video case study in my post: “The Man Your Man Could Smell Like.” Click on the image above, see if you notice the similarities.

LeBron, What Should I Do

Thu, 28 Oct 2010 06:05:00 +0000

This commercial just aired during Inside The NBA featuring the new king of Miami, LeBron James. Inside The NBA aired right after the L.A. Lakers two-point win to start the 2010-2011 season.

The spot several clips of LeBron in various situations like a press conference, poet, on a basketball court, in a construction site, all asking the question “What should I do? In the spot he also provides possible answers in question form like “Should I admit that I made mistakes?” Should I really believe I ruined my legacy? Should I have my tattoo removed? If you follow basketball like I do you would know that this commercial mocks the publics reaction to “The Decision.”

The Man Your Man Could Smell Like

Tue, 10 Aug 2010 16:58:00 +0000

So, Wieden + Kennedy truly believes that their “The Man Your Man Could Smell Like” campaign worked and I think I am in agreement. W+K released a video demonstrating their results visually, a video case study if you will. The video above is mostly clips of various spots. Some of the stats that W+K mentioned include:

• Old spice accounted 75% of conversations in the deodorant category. • YouTube video reached 40 million views in a week. • Campaign impressions were 1.4 billion. • Sales apparently went up 27%.