TBWA on Inside That Ad

French Railway Ads Look Extraterrestrial

Mon, 25 Mar 2019 00:24:00 +0000

Today’s post is very much thanks to Ads of the World. I’m not sure why, but these ads remind me of comic strips from the 50s and 60s. These ads were created by TBWA for the French Railway Company.

Coco de Mer Does 18+ Campaign...No, Really?

Sat, 06 Jun 2015 04:40:35 +0000

Hello World,

I know it’s been a while since my last blog post. But, guess what? I am done with my MBA program and I really wanted to talk about the above ad. As in, was it really necessary? Also, I really don’t believe that there is any anyone else perusing the pages of Inside That Ad. So why not write about advertising and sex, right? Anyhow, on to the ad subject of the day.

Parents, This is Your Baby on a Workout Plan

Wed, 20 Jun 2012 04:48:00 +0000

From Brussels-based Pride/TBWA comes a new hidden-camera style spot that compares feeding your toddler regular cereal to child abuse. No, seriously, it does.What initially appears to be a PSA for fighting infant obesity is actually a commercial for Olvarit, a toddler-targeted Belgian cereal that comes in flavors like “Banana Stars,” “Honey Rings,” and “Choco Balls.” Ha! “Choco Balls,” you guys! The spot features two things that moms tend to share like crazy over social media and epically long email chains: Candid reactions and babies being adorable. In fact, add some sort of flash mob dancing around to the Mama Mia soundtrack/Michael Buble, and this may be the greatest mommy viral video in history.So, next time you consider feeding your child Honey Nut Cheerios, remember that poor pacifier-sucking baby, and feed it Honey Rings instead. Your child should really switch up his or her favorite breakfast bee mascot from time to time. And, for the record, if this video gets more plays than the entire population of Belgium (about 11 million in 2011), we’re glad we helped.*(via Pop Goes the Week)**Read more at: *http://www.mediabistro.com/agencyspy/parents-this-is-your-baby-on-a-workout-plan_b34901

Kevin Costner's Apple Ad

Sat, 31 Mar 2012 07:54:00 +0000

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Did you guys know that the famous Kevin Costner was in a Apple commercial? Not only was he in an Apple commercial, he was in commercial promoting the Apple Lisa II. Yes, the machine that was originally named for Steve Jobs’s daughter Lisa As you all know, TBWA Chiat/Day designs most of Apples’ commercials. Best,-A.B.

Absolut Bus Stops

Wed, 01 Dec 2010 06:36:00 +0000

When I first saw this elaborate setup of a Chicago bus stop that was transformed into a small part of the Absolut universe I was amazed at the attention to detail it encompassed. Then I thought to myself, this would do well as a portfolio piece but not in real life situations. Chicago weather gets so cold and wet during the winter season that the Absolut bus stops would be ruined right after the first rain or snowfall.

Microsoft Tries to One Up Apple

Tue, 16 Nov 2010 16:06:00 +0000

Since Apple is through thrashing Microsoft with their famous “Get A Mac” campaign created by TBWA Chiat/Day. Microsoft tries to one up its rival with its new campaign. The new campaign points out the lack of Blu-ray in even the latest Mac currently available in the market.

I am almost 100 percent positive that in subsequent they will point out features available in Windows 7 that the Mac doesn’t currently have. Oh, and the ad agency for Microsoft is CP+B.

An Absolut Short Film

Wed, 03 Nov 2010 15:00:00 +0000

Absolut joins the fun of branded entertainment with a short film “Lemon Drop” about 11 days ago I wrote a post on Rip Curl collaborating with Timeslice Films to create Matrix like effects with surfers. Well, I am here to tell you this movie doesn’t even come close to being as entertaining even though it was almost twice as long. There are major similarities between this short film and the awesome Quentin Terintino film “Kill Bill.”

Chalupas and Yankees

Thu, 14 Oct 2010 15:00:00 +0000

For the life of me, I can’t find out for sure who the ad agency behind the Taco Bell/ Yankees spot shown above is. I think it’s either TBWA Chiat/Day or DraftFCB but again I am not sure. If anyone knows for sure please leave a comment below. If you’ve watched any preseason baseball on TV then I’m sure you have all seen it at least once.

The whole idea behind the spot is that they use a baseball metaphor to present the joke behind the spot. In the spot the rookie can’t finish the job of eating the whole Chalupa so the manager (Joe Girardi) pulls the rookie out and brings in veteran pitcher Mariano Rivera to finish the job.

Mac Hits Back

Thu, 14 May 2009 22:38:00 +0000

Apple has shot back at PC’s bargain Hunter ads with new ones like the one shown above. I’d have to say that it is probably funnier then most. Again, Apple’s ad agency is TBWA Chiat/Day.

Best, A.B.

Adidas Reaching the Ladies

Wed, 29 Apr 2009 23:27:00 +0000

About three days ago, one of the readers of my blog alerted me to a new campaign by Adidas known as “Jersey Swap.” The campaign was designed to encourage women to show support for rugby in New Zealand. Adidas would like women to actively show their support for the 14 rugby teams. They could even have their two favorite players swap jerseys. You can get to the site by clicking here.

Pepsi’s I’m Good

Tue, 28 Apr 2009 22:37:00 +0000

I saw the above Pepsi Max spot during last night’s Laker game against the Jazz and must admit I fell out of my chair because of laughing so hard. The ad is more of a slapstick comedy routine versus true promotion of a product. Several guys from the commercial would have severe brain damage if the ad was “real.” I should probably feel bad for finding humor in grown men hurting themselves and then quickly proclaiming, “I’m good.” But doesn’t our culture condone watching people hurt themselves for our amusement? I mean that why the ad above is so funny, right?

Absolut Hugs

Mon, 27 Apr 2009 19:08:00 +0000

Several months ago, on February 10th to be exact I wrote about Absolut and how it became the first distilled spirits company to have a commercial appear on prime time CBS owned station. The above spot is another commercial in the “Absolut World” campaign. In an “Absolut World” hugs and kisses are the currency of choice traded for real world items. The spot above is the UK version of the ad.

Cavs Playoff Proposal

Fri, 24 Apr 2009 18:30:00 +0000

I thought the spot above was extremely funny. It a parody on the Heineken commercial created by TBWA\NEBOKO in the Netherlands. Except in the Cleveland Cavaliers commercial they are screaming about shoes while the ladies in the other room are going wild about an engagement. I prefer the Cavs version a lot more then that of the beer brand. It a lot more humorous then its beer counterpart. I feel like I’ve seen so many beer spots that I’ve actully grown tired of them.

Another Condom Ad, or is it?

Sat, 11 Apr 2009 00:28:00 +0000

So I saw the ad above on another ad blog and as it turned it a condom ad. I have to tell you folks; I had to take a second look because at first I thought it was an ad for suntan lotion. I thought it was a great creative idea but people would have to take the time to think about what they are seeing in order to understand it. The ads I saw certainly grabbed my attention.

Adidas Ads

Fri, 13 Mar 2009 18:09:00 +0000

A Make-Believe Language?

Wed, 04 Mar 2009 06:32:00 +0000

I read the advertising section of the New York Times a featured article by Stuart Elliot where he discusses the new ad campaign by Mars which is the parent company of Snickers. The Snickers folks are at it again. There campaign this time is centered around the a make-believe language called Snacklish.

According to the Times article Snacklish is a humorous way of speaking everyday phrases into the Snicker-centric language. For example, the phrase Patrick Ewing becomes “Patrick Chewing” according to the Times piece. The site Snickers.com will soon have a translator where people can translate their own phrases.

Absolut Security

Thu, 12 Feb 2009 07:56:00 +0000

I wanted to do a short posting before I went to bed for the night so that I could say I post everyday. The Absolut print ad above was one of my favorite wallpapers for my computer screen in college. Not to Mentin Absolut advertising is what got me interested in advertising in the first place.

I believe the ad agency is TBWA Chiat/Day, New York.

Nest, A.B.

Absolut Tolerant

Wed, 11 Feb 2009 01:16:00 +0000

On February 8th, a 30-second brand awareness spot for Absolut Vodka ran on prime time television. I believe it ran during the last half of the Grammy Awards. This marks the first time ever a distilled-spirits product has appeared on any CBS-owned TV station. Here is another sign of the changing times. A company like CBS that usually shunned distilled-spirits companies now accept them. I ask you is this due to the troubled economy?

Better Results

Tue, 20 Jan 2009 22:55:00 +0000

Yes this is another Mac VS PC commercial. In this Mac ad, the Mac compares its and PC’s movie making abilities. They demonstrate the Mac’s movie making superiority by presenting the movie as a beautiful woman while PC has a man dressed as an ugly woman as the movie they produced.

Mac commercials are some of the greatest creative execution I’ve ever seen. But everything has to come to an end. I feel that the execution above insults the intelligence of the audience. Why you ask, because it says that all you have to do is show a beautiful woman in a commercial and the dumb consumers will buy our product. And I strongly believe that consumers are a lot smarter then this ad gives them credit for. Don’t get me wrong, Mac seem to be the current “hip” trend but did Chiat/Day run out of ideas so they decided lets put a pretty woman in our spot, that will sell. The ad might as well have been a car commercial.

PC vs MAC: Transformer Style

Tue, 13 Jan 2009 06:04:00 +0000

I found this video, initially on creativebits.org an Apple oriented design community but it is a YouTube video. This piece of creative was created by Nick Greenlee, a digital media designer. The piece is an absolute mastery of digital computer-generated imagery.

The reason I feel the need to talk about it here is because it combines the Mac vs PC ads with the 2007 Transformers movie very well. I actually thought it was a brand new commercial created by TBWA Chiat/Day. This short movie not only combines the Mac commercials with the Transformers movie&#151 it also has a little Terminator thrown in there. It gives you a literal demonstration of how Macs kick PCs’ asses.