https://www.insidethatad.com/agency/tarek-nour-advertising/Recent content in Tarek Nour Advertising on Inside That AdHugoen-USSun, 28 Jun 2026 10:00:00 +0000https://www.insidethatad.com/posts/orange-egypt-world-cup-2026/Sun, 28 Jun 2026 10:00:00 +0000https://www.insidethatad.com/posts/orange-egypt-world-cup-2026/<p>The 2026 World Cup is upon us here in the United States and of course I start looking for ads and ad campaigns that capture my attention to present to you right here on InsideThatAd (ITA). And as luck would have it, I noticed one brand — Orange Egypt — that definitely understands comedy.</p> <p>Telecom giant Orange Egypt launched a series of commercials ahead of the FIFA tournament. The creative concept directly addresses the typical cultural pessimism and anxiety of Egyptian football fans who often expect an early, group-stage exit. But this time they are encouraged with the tagline &ldquo;To all the doubters, this time we&rsquo;re staying longer&rdquo; — or in Egyptian Arabic: <em>لكل الشكاكين… المرة دي مطولين</em> — the official slogan for Orange Egypt&rsquo;s major World Cup ad campaign.</p>