UPS Loves Logistics with a Song

Sat, 07 Jan 2012 21:55:00 +0000

Hello World,

I know it has been a while but please forgive my infrequent postings. This is not exactly the post I wanted first for ITA in 2012, but if I don’t post it the ad will never be shown on this blog. Anyway, as you might of guessed from the title of the post it features an ad from UPS and their 2010 “We Love Logistics” Campaign.

I liked this ad because it uses a catchy jingle to implant in people’s mind that UPS is all about logistics and attention to detail to ensure packages are delivered on time. The scenes are basically a collection of events as to put goes on during a successful delivery process. The song acts a guide to what is going on in the spot. The people featured in the ad are actually singing along with the song. Ogilvy & Mather Worldwide was hired the agency based on its ability execute across global communications channels and strong business-to-business experience. The campaign features several advertising executions including direct mail, print, TV, digital, social media and out-of-home. The shipping company also created a dedicated microsite, www.thenewlogistics.com, which contains downloadable case studies of some clients Ogilvy used the recording artist Nadia Ackerman to record the “We Love Logistics“ jingle. The jingle is based on one of the most recognizable songs in the world, “That’s Amore.” Best.-A.B.

Disrespectoids From Capri Sun

Fri, 07 May 2010 15:08:00 +0000

Cupri Sun’s new “Respect the pouch” campaign is a bit disturbing to me. And I believe that I have a valid reason. In the video above several TV spots within the campaign are shown. The last spot shown features a girl on a beach that barriers the Cupri Sun pouch in the sand. As her punishment she is turned into a sand sculpture. This is caused by the magical super powers the pouch apparently possesses. In my opinion, this only serves to put the brand in a negative light. I don’t think this was the company’s intended position.

Ogilvy on Inside That Ad

UPS Loves Logistics with a Song

Disrespectoids From Capri Sun