Leo Burnett on Inside That Ad

Inside That Ad Presents its Top 10 Ads of 2011

Sun, 22 Jan 2012 11:38:00 +0000

It is finally here! Inside That Ad’s top 10 ads for 2011. I realize that it is almost the end of January 2012 but it took me a while to create the list. I also needed to plan out how to display the ads a bit more then usual because there are 10 of them and the list begins in descending order. ** 10. Weetabix Cereal - Street Dancing

The spot above features dancing phenomenon, Arizona Snow street dancing her way through a sophisticated routine in her bedroom. The routine along with the dancing bears will blow your mind. Arizona is reportedly only 9-years old. But from what I can see she could hold her own against any seasoned, pro dancer.

Smirnoff's Pure Campaign

Sun, 04 Sep 2011 02:18:00 +0000

The spot above focuses on music and bringing in the different elements of sound, just like an orchestra to make beautiful music. The commercial features Pharrell and the idea of a blank canvas to bring together different musical elements to make music that sounds great when working in harmony. Pharrell brings different musicians, with different musical styles together by simply snapping his fingers. A surprising bit of information I discovered is that this campaign or at least this particular spot was aimed at the Australian market. This could explain why the ad agency behind the spot is Leo Burnett in Sydney, Australia. Supposedly, Pharrell takes the audience on a journey of discovery on how his mixes are created. Giving them a behind the scene view on how his music is created. The origins of the campaign’s basic idea lie in how one bartender mixes drinks beginning with “Pure Smirnoff vodka.” They use the metaphor of a blank canvas as pure. Smirnoff Australia also has its very own Facebook pagethat you can like. What do you guys think of “Pure” as the big idea in an ad campaign? Best,-A.B.

Aussie Rum Part 2

Fri, 05 Nov 2010 05:15:00 +0000

The spot above is a continuation to the Aussie Rum post I discussed 6 days ago. Enjoy! Again, the ad agency is Leo Burnett, Sydney.

Best, -A.B.

Aussie Rum

Sat, 30 Oct 2010 05:26:00 +0000

Another weird commercial comes out of Australia. But this time the advertiser is Bundaberg Rum. The first weird Aussie spot I discuss was in a post titled Dirty, Dirty Dishes. In the spot in this post, a crew of sugar millers from the 19th centaury begin to heckle a modern day golfer because he chooses to shoot around the gigantic crocodile sitting in the middle of the green.

My question is, why are all these elements together in the spot and what do they have to do with the rum being advertised? I can’t make a connection between any of these elements. As a matter of fact, all these elements take away some of the focus from the product being advertised.