JWT on Inside That Ad

Test Drive Canada Campaign

Thu, 28 Jul 2016 22:01:41 +0000

JWT Canada released a digital campaign for Air Canada that advocates people give Canada a test drive by visiting as a tourist prior to moving there. I’d be willing to bet that they came up with this campaign based on research that people are increasing Googling “how to move to Canada” to avoid the possibility of a Trump presidency here in the U.S.

The spot begins with an Air Canada ticket agent watching a screen tracking how many Americans are searching for “How can I move to Canada?” — sitting at 1,367,899 as she says, “And there’s another one.” Then she proceeds to mention cultural and geographical differences that we, Americans should try out before booking a one way ticket up North. Differences such as the Metric system– successfully being funny.

Nightlife Exchange

Sat, 20 Aug 2011 06:27:00 +0000

Smirnoff and Madonna have paired up to launch a campaign where they ask readers to share their nightlife experiences on Smirnoff’s Facebook Fan page. The campaign, known as the Global Nightlife Exchange created by JWT basically share their nightly college life excursions with the world. This is actually a pretty effective campaign on several fronts because it accomplishes several things at once that are beneficial for both parties. The campaign also involved a includes a contest to find a backup dancer for Madonna. This campaign will encompass several marketing/advertising disciplines working together for the best interest of the brands involved and yes, Madonna is a brand. The disciplines that will be involved in this campaign include: · Social Media- They are asking people to share their nightlife experiences on Facebook. Facebook isn’t the only form of social media they ask people to use. To enter the dance contest to be one of Madonna’s backup dancers you must submit a video showing off their talents.· Product Placement- There will be 50 parties going on simultaneously, where the primary sponsor will have their product on full display. I am sure there will be **· Viral Marketing- The videos that the Madonna contest hopefuls will submit will go viral on places like YouTube. · Sponsorship- Smirnoff will be sponsoring the parties (where their name will be everywhere) and of course it’s their Facebook page that people will be sharing their stories on.· Celebrity Endorsement- **Duh, they are using Madonna.****So do you guys think what I’ve listed above encompasses all the marketing elements involved in this campaign? Best,-A.B.

Bing Keeps you from Looking Like a Moron or Does it?

Sun, 14 Jun 2009 04:53:00 +0000

Sorry for the long delay between posts everyone. But I can’t write posts in my office anymore because of recent changes to my work schedule. Anyway, let’s talk about Bing baby. Bing is Microsoft’s latest attempt to catch up with all mighty Google with respect to search engines. The campaign claims that Bing is the “Cure” to search overload.

If you watch the spot you can understand what they tried to do with this particular creative execution. They are simply saying that with traditional search engines your results are loaded with sites that seem related to what you searched for but they really aren’t. The way they visually demonstrate this is by having one person say something they are looking for like “cheap tickets” and others would make a million suggestions for similar terms. After even 10 seconds of listening to this you will be extremely annoyed and that when they make the statement Bing is the cure to search overload.

Schick Quattro Helps Women

Sun, 05 Apr 2009 06:36:00 +0000

JWT NY

Superman Elevator

Sat, 03 Jan 2009 06:25:00 +0000

Promoting movies on elevator doors have been popping up all over the place from what I can tell. I have seen them just about every time I go to a movie theatre here in L.A. Speaking of movies, I go to a new movie just about every week. So needless to say, I have gotten to know those elevator promotions rather well. Most of the elevators show the main image representing the movie, which is nothing special except for the Superman Movie elevator below. By the way, I found this unique piece of advertising on adsoftheworld.com.