https://www.insidethatad.com/agency/goodby-silverstein--partners/Recent content in Goodby, Silverstein & Partners on Inside That AdHugoen-USFri, 19 Nov 2010 18:05:00 +0000https://www.insidethatad.com/posts/bud-ice-penguins/Fri, 19 Nov 2010 18:05:00 +0000https://www.insidethatad.com/posts/bud-ice-penguins/<p>Anheuser-Busch packaged Bud Ice in long-necked bottles made to look like, in my opinion, a penguin. The beer company selected the San Francisco-based ad agency <a href="http://insidethatad.blogspot.com/www.goodbysilverstein.com">Goodby, Silverstein, &amp; Partners</a>, which in turn developed the ads above. &ldquo;The Oh, and Beware of the Penguins&rdquo; campaign first aired during the 1996 Super Bowl. The first commercial that aired got such a positive reception that the campaign continued to for the next two years.</p>