FCB New York on Inside That Adhttps://www.insidethatad.com/agency/fcb-new-york/Recent content in FCB New York on Inside That AdHugoen-USWed, 01 Jul 2026 09:00:00 +0000Budweiser 'First Delivery': The Clydesdale Foal's Super Bowl Debuthttps://www.insidethatad.com/posts/budweiser-first-delivery-super-bowl-2025/Wed, 01 Jul 2026 09:00:00 +0000https://www.insidethatad.com/posts/budweiser-first-delivery-super-bowl-2025/<p>Budweiser has been running Clydesdale advertising since 1933 — the year Prohibition ended and the brand&rsquo;s founders sent a team of the horses to deliver a case of beer to President Roosevelt. The 2025 Super Bowl spot, &ldquo;First Delivery,&rdquo; is the 47th time the Clydesdales have appeared in the Big Game. The familiarity of the setting and the familiarity of the animals are the point: this is a brand that knows what it is and is not apologizing for it.</p>