Deutsch on Inside That Ad

Thoughts on the 2011 Super bowl Commercials

Mon, 14 Feb 2011 06:36:00 +0000

The Force**

Brand: VolkswagenClient: Volkswagen of America, IncAd Agency: Deutsch, L.A.**** There was no doubt in my mind that “The Force” was the best spot of the night. Of course the Mini Vader spot was going to win, people are suckers for small animals and cute babes/kids. Cute babies and kids are the ad industry’s go to play when it comes to entertaining the crowd for the big game. To add to the Mini Vader saga, according to Adfreak Volkswagen’s super kid whose name is Max page suffers from a heart defect called Tetralogy of Fallot, and he needs a pacemaker. Now if that doesn’t pull on people’s heart strings nothing will.

The Degree Wolves

Mon, 31 Jan 2011 06:37:00 +0000

The ad above I first saw during Roger Federer’s quarterfinal match in the just finished Australian Open. It features Bear Grylls, the star of Man vs. Wild, conducts a race between three average Joes that have been outfitted with “meat ponchos” and of course Degree deodorant and their opposition, a pack of wolves. The objective of the race is to remain alive, be first, and of course without pit stains. All of this was just to show that Degree Deodorant is the best in the business.

Y&R SF and Dr Pepper Snapple Part Ways

Wed, 15 Sep 2010 10:23:00 +0000

Y&R and Dr Pepper Snapple Group (DPSG) will be parting ways after 40 years of working together according to an Ad Age article. In ’08 DPSG moved three of their brands away from Y&R to Deutsch , the three beverages moved are Dr Pepper, Snapple and Diet Dr Pepper. A shake up of brands happened again in February of 2010 when DPSG moved Canada Dry, Sunkist, and A&W Root Beer to McGarryBowen without a review. This meant that Y&R only had 7UP after a 40-year relationship with DPSG.

Saints "Voodoo" Direct TV Spot

Sat, 04 Sep 2010 05:20:00 +0000

Direct TV has taken their NFL Sunday ticket commercials to new heights with this Voodoo practicing Saints fan in the spot above. In the spot, the Saints fan torture a rival Atlanta Falcons supporter using a voodoo doll. What heinous crime has the Falcons fan’s only crime, you ask? He purchased a Direct TV package that will allow him to watch his team regardless of where he lives.

The Saints fan sits at home pricking a doll with needles that inturn cause the Falcons supporter to fall to the ground in pain. With an evil grin on his face the Saints fan mumbles, “Dirty birds can’t fly with a broken wing.” When watching the spot you can’t help but laugh at his agony. But I must say, I’d be interested to know what sort of information the creative brief had that enabled the art directors at Deutsch to realize this would be a funny scenario for Direct TV’s football audience?