DDB on Inside That Ad

NBA Superstars are in a March Madness Frenzy

Fri, 29 Mar 2019 17:00:33 +0000

This spot for Capital One credit cards is titled “Bracket Buddy.” It features Samuel Jackson, Spike Lee and Charles Barkley check into a hotel. Sir Charles is seen carrying a parrot named Larry “Bird” who will guide his bracket through the March Madness tournament. Larry the bird also serves as Sir Charles’s good luck charm. What is supposed to make the spot really funny is that a few seconds later the real “Larry Bird” walks in with a good luck parrot named Charles Barkley. All three superstars laugh at the irony of the whole situation.

Imprintation Advertising

Sat, 26 Feb 2011 19:32:00 +0000

Saw the ad above on Copyranter (they got it via), it’s an ad for Superette, an Auckland, New Zealand boutique chain that wanted to promote their sale for short-shorts. So, what’s the unique medium used for advertising? They placed indented plates on bus stop seating areas and park benches to leave imprints on people’s thighs. The goal is that the plates make clear imprints on people’s backsides so that they attract the attention of on lookers (a.k.a. perverts) to the featured sale. Oh, and when I say they I mean DDB Auckland. Well, I have a few issues with the ad above and the way it was executed.

Signs TV Spot

Thu, 14 Oct 2010 15:01:00 +0000

The spot above was creatively executed it really rubbed me the wrong way. I guess I didn’t think it was appropriate to use explicit signs of social injustices to promote diversity in your creative department. I am sure that it grabbed the viewers attention due to the shock value, and I don’t think to many of today’s younger generation has been exposed to such a large compilation of signs with clear messages of social injustices.

Dirty, Dirty Dishes

Tue, 14 Sep 2010 20:50:00 +0000

It must be celebrate Australia day here at Inside That Ad. The ad above is a creative attempt to promote dishwashing soap. The reason I felt I did to write a post on this ad by DDB Group Melbourne is because I had to watch the commercial a couple of times before I figured out what they were selling. The spot is selling dishwashing soap but first thought they were selling male adult services for the ladies, then I thought maybe they are promoting an adoption agency, and finally the soap.

Voltage Everywher

Thu, 22 Jan 2009 23:05:00 +0000

Mountain Dew has recently introduced a new berry-flavored drink that they hope will saturate the web. The campaign known as “Voltage Everywhere” is primarily a viral marketing effort on the part of PepsiCo. The “Voltage Everywhere” campaign is asking people to go to Dewmocracyvoltage.com where dew fans are rewarded points for spreading the word about the new soft drink.

By spreading the word I mean talking it up on social networks like Facebook and MySpace just to name a few. They can place notes on message boards and start fan pages. Fans can then collect points towards things like an Xbox or iPod. This type of promotion is the year 2009 version of school promotions such as “look under the cap to win.”

No Second Date?

Mon, 05 Jan 2009 22:15:00 +0000

What do you guys think? I bet he won’t be getting a second date.

This TV spot brought some laughs when it aired during the 2004 Superbowl. It absolutely captured the attention of its intended target audience. The spot aired on Superbowl Sunday when 80 percent of the U.S. is watching the game. It was definitely a conversation starter the next day, and by default, made itself a memorable commercial. People recalling funny ads they’ve seen will help the product sell in grocery stores.