Crispin Porter on Inside That Ad

Windows 7 Phone, Really

Sun, 07 Nov 2010 18:54:00 +0000

The new Microsoft Windows 7 phone campaign, by Crispin Porter + Bogusky, shows things happening to people that make them go “Really”? Meaning, the things that are happening to them are so, utterly unbelievable they can’t believe it actually happened which makes them exclaim, really? Some of the example scenarios from the spot include viewing your phone while in the shower, dropping your phone in the urinal because of texting while in the men’s room, but texting while giving a message has to be my favorite only because saying “really” at a time like that seems truly appropriate.

Intern Auction Has Closed

Thu, 28 May 2009 19:01:00 +0000

The intern auction placed on EBay by Crispin Porter + Bogusky ended yesterday with the winning bid of $17,655.00. The winning bidder was Brammo, an electric motorcycle maker. The final price seems high to me when all they are getting is intern work. The proceeds will be passed on to the 39 interns Crispin has working for it. I think the bonus will get those interns an extra lunch on the job.

CP+B Auctions Interns

Thu, 21 May 2009 20:12:00 +0000

Here is yet another example of thinking out of the box by Crispin Porter & Bogusky (CP+B). I believe the auction was announced on May 18st, what the winning bidder would be getting is three month of work that result in a “creative presentation.” The presentation consists of strategies, their recommendations, and brand positioning statements, all developed by the hard working interns at CP+B. The winning bidder is responsible for any production work.

PC, Fighting The Good Fight

Tue, 14 Apr 2009 23:20:00 +0000

On March 28th I wrote about the new ads being produced by Crispin Porter + Bogusky for the Windows platform to fight off the Apple marketing assault. The ads are still attacking the fact that Macs are still very expensive and aren’t available to everyone. In the ad above CP+B uses two kids, while in their first attempt they used the naive PC shopper “Lauren” who we found out later, is just an actress and probably not looking for a new PC.

BK Dwarf Ad

Tue, 07 Apr 2009 21:56:00 +0000

The Burger King ad above will undoubtedly cause some controversy because of the way the used the little person actor. Some people may take offense with the commercial because it could be perceived as making fun of the disabled. The spot is promoting the new BK breakfast shots. I think the main message of the commercial is that it is saying even though the breakfast shots are small they still do the job of filling you up. Just like the farmer, even though he is small in stature, he is still a hard worker and gets the job done.

Microsoft and Basketball

Thu, 02 Apr 2009 22:17:00 +0000

Is it possible that Microsoft is trying to get into the spirit of March Madness with the ad above? Maybe I don’t have as good of a grasp on what quality advertising is, as I once thought. Why is the illustration above relevant to the product being advertised by the Redmond company? For those of you who don’t know, Microsoft Visual Studio is used for writing programs. How does the copy in the ad above make the connection related to monsters and basketball?

Guitar Hero Mania

Wed, 01 Apr 2009 07:20:00 +0000

I’ve been here quite a lot about the game Guitar Hero on TV and other media. Apparently the game is all the rave. Well the game has a new television commercial that feature big time college-basketball coaches. The A-list of coaches includes: Bob Knight, Rick Pitino, Roy Williams and Mike Krzyzewski. I don’t think they were doing to well playing along with Metallica.

Here is the big question from my point of view, how do these celebrity endorsers help the game sell more? These big time coaches can’t honestly be considered musical authorities, can they? This commercial must be for brand awareness and entertainment purposes only.

Mac VS PC Ad Wars Continue

Sat, 28 Mar 2009 12:00:00 +0000

Video: Laptop Hunters $1000 – Lauren Gets an HP Pavilion

So Microsoft has come up with a new advertising tactic in an attempt to combat the beating Apple has given the Microsoft brand with its Mac vs. PC ads. The Redmond company’s new advertising tactic is to point out the significant price increase between Macs and a traditional Windows PC. The price is about the only point that Microsoft can honestly combat the folks down in Cupertino with.

Steelers Troy Polamalu

Tue, 27 Jan 2009 19:24:00 +0000

The Pittsburgh Steeler Troy Polamula is in a new Coke Zero ad that is a remake of the 1980 classic “Mean Joe Green” Coke ad. For those of you who don’t know what ad I’m talking about, please click here. You’ll be able to see the new version of the ad on Superbowl Sunday. The new spot will have a “twist” to differentiate itself from the famous eighties spot, from what I understood from Adfreak.